Media Relations
Good media coverage can accelerate business growth.
We distribute lively press releases to an extensive network of relevant journalists.
All press materials issued are ‘sold in’ personally to journalists whom we know would have an interest in the story and our in-house press office is in regular contact with key media.
Core to our business is an extensive media database that is maintained internally with details of media contacts, conversations and articles placed.
Every day we receive journalists’ requests and our prompt responses frequently result in coverage.
We also subscribe to an advanced features service, that provides details of what the journals are covering over the coming months.
A particular strength is generating media interest even where the client has little hard news or a track record.
Press cutting and online media monitoring are used to capture coverage and reports are produced monthly or just after a campaign so our clients can keep track of where their name is appearing.
