Holdsworth Associates

We have an inhouse press office that is in regular contact with key media. All press materials issued are 'sold in' personally to journalists who we know would have an interest in the story.

We have developed a significant media database that is maintained internally with details of media contacts, conversations and articles placed. We receive journalists' requests every day, and our prompt responses frequently result in coverage.

We also subscribe to an advanced features service, ensuring that we know what journals are covering over the coming months.

Press cutting and media monitoring are used to capture coverage.

GROWING BIG GORILLAS

Our strategy to invigorate the Cambridge Enterprise Conference won us the East Anglia CIPR PRide Award 2008, Gold Award for Best Use of Media Relations. We made the event relevant to entrepreneurs and investors, restructured the programme, and introduced strong branding and themes to excite delegates and media. ...more

LAUNCH OF FOOD DETECTIVE

To launch Food Detective Mini, a new food allergy test by Cambridge Nutritional Sciences, we engaged with professional nutritionists to create market awareness and drive consumer demand. ...more

NEW VACCINE TECHNOLOGY

To attract potential investors in a new vaccine technology a campaign was launched to reach the hearts and minds of ethical investors. A story was created based on Cambridge Biostability's 'third world first' strategy. ...more

SOFT OPTION

To launch a new text-based appointment reminder system to the hair dressing industry, we used real life stories in trade media to show how the new technology brought significant business benefits to salon owners. ...more