PUBLIC RELATIONS HOLDSWORTH ASSOCIATES

Double PR award for Holdsworth Associates

Cambridge PR agency Holdsworth Associates scooped two industry awards at the recent Chartered Institute of Public Relations East Anglia awards ceremony. Specialists in science and technology, Holdsworth Associates were awarded gold for media relations and silver for outstanding small consultancy against competition from across the East of England.

 Director Rachel Holdsworth was at the awards ceremony. She says: “I was delighted to collect these awards on behalf of the team. We have an exciting portfolio of clients and it was great to see that our work had captured the imagination of the judges.”

One of the campaigns that led to the Outstanding Small Consultancy award was ‘Meerkats and Avatars: Prepare for a Changing World’, a technology press event organised on behalf of St John’s Innovation Centre. Holdsworth Associates provided PR consultancy to early stage companies and invited national, trade and broadcast journalists to experience demonstrations by these emerging businesses. This secured the media coverage for a host of innovative local companies.

The event was such a success it is being repeated, and Rebecca Nesbit a consultant at the agency, is currently preparing for Meerkats and Avatars 2011. She says: “We’ve got sixteen really exciting companies lined up to demonstrate their technology, and they certainly do herald a changing world. I’ve had a great response from the press too, with journalists from prestigious publications already signed up to attend. Many of them have said how much they enjoyed last year’s event.

“Working with early-stage companies is our particular passion, and Meerkats and Avatars is one of the ways we can show our support for the region’s most exciting prospects. Our work with young companies contributes directly to their success and to the economy of the East of England.”

Holdsworth Associates’ work for Bourn Hall Clinic was also recognised by the award. When Professor Robert Edwards, ‘father of IVF’, won the Nobel prize for medicine in 2010, the consultancy was the first point of contact for international media wanting to cover the story.

Client Nicola Graver, Director, Bourn Hall said: “Holdsworth’s coped admirably with the sudden and unexpected announcement, co-ordinating a deluge of media requests from all over the world. These were handled with sensitivity and without disruption to the clinic or our patients.”

The Holdsworth Associates team comes from a range of backgrounds, including journalism and science. Two of them have recently been awarded life science PhDs.

Rebecca says: “My academic background has proved invaluable for my work as a PR consultant. As a scientist I was constantly required to present complex information in an approachable way, and this is exactly what we do for many of our clients.”

Rachel says: “Our whole team is fascinated by science and technology, and that is one of the reasons we enjoy working with companies in the Cambridge area.

“Public relations is a changing world too, and online media relations has become an increasingly important aspect of our work. It’s an exciting time for PR and for Holdsworth Associates.”

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