PUBLIC RELATIONS HOLDSWORTH ASSOCIATES

Melbourn 3D animation

Objectives:

To demonstrate the facilities offered by pharmaceutical analytical services company Melbourn Scientific and capture the attention of visitors at the PABORD trade show.

Strategy:

An interactive 3D walkthrough animation was created to unveil the expanded range of services available at Melbourn Scientific’s new state-of-the-art laboratories.

A holographic display was used, with back-projection and content running from a laptop computer.

The large-scale interactive screen (from Visual Planet) gave delegates at the PABORD trade show an opportunity to view the new laboratories in a highly novel and engaging way.

There was also a competition, inviting visitors to ‘find the i-dog’ in the virtual lab.

Outcome:

•  The new laboratories were effectively showcased to international delegates from across the drug discovery and development sector using an approach which certainly created a wow factor.

•  The interactive walkthrough demonstrated Melbourn Scientific’s commitment to leading-edge technology.

•   A sustained buzz formed around the stand as visitors were immediately drawn into the impressive display and 3D photorealistic graphics.

Pharmaceutical launch with 3D animation

 

•  The walkthrough functioned effectively as an ice-breaker for the lab-staff working on the stand, helping them to engage more easily with clients.

•  An additional benefit was that the interactive content could be re-used as a laptop presentation by sales teams visiting clients who were unable to attend the show.

©2015 Holdsworth Associates