PUBLIC RELATIONS HOLDSWORTH ASSOCIATES

Highly confidential

In the five years we have supported contract analytical and formulation support company Melbourn Scientific we have never done a client story and yet have achieved profile for them in key publications.

Objective:

To ensure that potential clients in the pharmaceutical industry and beyond are aware of the services that Melbourn Scientific offers and the sophisticated equipment it has available – without mentioning any clients by name.

Strategy:

Our PR strategy has been to  create news for Melbourn through thought-leadership pieces, educational articles and stories about new developments and services in order to maintain sustained coverage in a wide range of media.

To demonstrate Melbourn’s integrity and expertise, our press releases and articles include quotes and opinions from their leading scientists.

This has been achieved by interviewing employees with different specialities, writing informative articles relevant to Melbourn’s expertise, and focussing on publications which target the decision makers in key industries, particularly the pharmaceutical industry.

Communications experts for healthcare, pharma and biotech

Results: We have maintained sustained media coverage and distributed nearly 40 press releases to date. Valuable coverage has appeared in print and online media. Articles on Melbourn’s work have appeared in laboratory and pharmaceutical publications such as Laboratory Talk, AEROdynamics, Inhalation Magazine and Manufacturing Chemist. In addition, it has appeared in regional publications such as Cambridge News and Business Weekly to target the local life-sciences cluster.

©2015 Holdsworth Associates