PUBLIC RELATIONS HOLDSWORTH ASSOCIATES

Promoting consumer technology

Holdsworth Associates provided 3 years of public relations support to Augmentra, who developed ViewRanger, an ‘off the road’ sat nav for mobile phones.

Objective:

To launch ViewRanger, raise its profile with potential customers in the UK and abroad, and support Augmentra’s business development.

Strategy:

A core element of the campaign was creating a regular flow of media stories aimed at different sections of the media. Press releases were researched, drafted and distributed on a monthly basis to a wide range of media including: outdoor pursuits, smartphone apps, travel, general interest and more. During this time we built up good relationships with key journalists who were interested in Augmentra’s technology.

In order to sustain a flow of newsworthy press releases we looked beyond straight announcement stories. For example, we recognised that ViewRanger is great for locating friends on mountainsides and even at music festivals, and created a light-hearted media story about using ViewRanger to find your tent which appealed to Chris Evans and secured 20 minutes on Friday drivetime radio.

We suggested and arranged activities that would raise Augmentra’s profile directly with potential customers. This included helping Augmentra support charity activities such as The Incredible Solar Electric Flight and Hannah 100.

Additionally, we arranged support for walking festivals and gained a prime position in the ‘Best British Walk’ category of the Great British Life website.

To ensure Augmentra reached a wider audience, we supported lnternational launches securing coverage in the USA and Germany.

Outcome:

Coverage was sustained over the whole period, in papers, magazines, local broadcast and online media, appearing in over 250 different publications.

PR agency for consumer technology

Highlights include an interview with Chris Evans on BBC Radio 2, and articles in The Independent, Daily Mail Weekend and in magazines covering a range of hobbies, such as Trek and Mountain magazine, Outdoor Photography, What Mountain Bike and Birding World. The app was reviewed by 35 journalists in a variety of media, including BBC Wildlife, The Sunday Times and Country Walking magazine. During the time we worked with Augmentra we saw it grow from an early stage start-up to an established business.

Holdsworth Associates produced results – good results – which helped us to establish our brand, raise our profile with initial investors, and grow our business.” Craig Wareham, Co-founder and CEO

©2015 Holdsworth Associates