PUBLIC RELATIONS HOLDSWORTH ASSOCIATES

ViewRanger adventure GPS app gears up for outdoor enthusiasts

The ViewRanger adventure GPS app, has just got even better with the latest update – V4 for Apple iPhone and iPad. The all-new user interface has been optimised to make planning, navigating, tracking and sharing outdoor adventures ‘on the go’ easier and more intuitive.

 

Recent research* has estimated that the adventure travel market is growing by 65% and was worth $263 billion in 2012. ViewRanger supports this activity by turning a phone into a fully functional off road GPS navigation system with access to the best selection of maps from agencies worldwide, including the latest Ordnance Survey maps at 1:25,000 and 1:50,000.

 

It offers everything you need to find your way or record your trail as you go. It also provides the biggest collection of trail guides from a single source and an ever-growing library of crowd-sourced route guides from around the world.

 

The upgrade has benefited from the feedback of ViewRanger’s global user community that ranges from occasional walkers, long-distance hikers, bike enthusiasts and horse-riders, to Antarctic explorers and mountain rescue teams.

 

Co-founder Craig Wareham says; “Recent research* has found that 42% of all travellers participated in some type of experience tourism on their last trip. ViewRanger is designed to help them get more enjoyment from that activity and to share it with friends.

 

“Although we originally designed ViewRanger to rival the best dedicated GPS devices, the benefit of being on a phone is that you also have access to a camera and an increasing variety of apps and social media. So we have further developed the app to exploit this social dimension.

 

“For example you can ‘favourite’ other ViewRanger users and share information about good walks, recommended trails or find nearby accommodation using the laterooms.com facility all from within the app.”

 

ViewRanger also allows you to create a ‘TripStory’, which displays your route along with any geotagged photos and tweets. This can then be shared with friends or fellow enthusiasts who can comment and ‘like’ the trip on Facebook and twitter or from my.viewranger.com.

 

Craig continues; “We have seen an increase in the purchase of mapping or guided routes through the app and the update has simplified this process. It is particularly useful when you are on holiday or business.  The information is cached on the phone so once it is downloaded you doesn’t require a mobile signal to view it.”

 

ViewRanger is used as a publishing platform by over 400 brands such as guidebook authors, tourism publishers, tourist boards and holiday organisers across the world.

 

Recommended walks range from a London pub walk published by the Campaign for Real Ale in the UK through to the Okura Beach Walkway shared by New Zealand’s Wilderness magazine.  Thousands of cycling, horse riding and winter trails are also available.

 

Craig explains that brands benefit from using a third party to host their content:

 

“ViewRanger allows publishers to offer their content within an app environment without the time consuming process of maintaining an app.  The benefit to users of ViewRanger is they have access to an ever growing, online guidebook with a wealth of information where and when they need it.  The new features make accessing this information more intuitive.”

 

Key features of the update include:

  • New home menu, accessed by a finger swipe
  • New design for map screen and menus
  • New Action Bar enabling rapid interaction with POIs, Routes and Waypoints
  • New Activity Feed for simple discovery of your friend’s latest adventures
  • Improved tools to find and download Route Guides
  • Improved route and waypoint plotting tools
  • All-new trip view for recording tracks with fully configurable trip statistics
  • Speed and distance while viewing the map
  • In-app sharing of recorded tracks on social media such as Facebook and
    twitter
©2015 Holdsworth Associates