The past few weeks, we’ve been working with new and long-standing clients on achieving widespread media coverage, producing high-level industry reports and delivering social media training. Here’s a peek into our PR agency week at Holdsworth Associates.
This year veterinary diagnostic specialist PBD Biotech took their first foray into human medicine, conducting an early stage trial with 66 TB patients in Leicester. It was a huge story for the company – and our PR agency wanted to ensure it was in the media too.
We gave the story wider context by sourcing independent comment from a world-leading TB expert, navigating UK/South African time zones, and delivering interviews with the research co-authors and test-developer at PBD Biotech – achieving coverage on prestigious medical news site GenomeWeb, alongside further targeted hits in international publications for PBD Biotech’s promising trial.
We pride ourselves on partnering with our clients so it was great to spend a half-day out of the office with one client team, who’s social media account we jointly manage, discussing digital strategy and providing the benefit of our expertise. We shared our in depth analysis of their Twitter and LinkedIn accounts’ analytics, delivered training and some top tips to really maximise the content we produce for them and to help drive better engagement and interest in their website.
The value of discovery science, and encouraging industry to work with academic experts, can be difficult to communicate and create new ‘news’ from. So, to help champion the ongoing work of The Cockcroft Institute, we decided to source tangible examples of particle accelerators being used in real-world scenarios – from airport security scanning to treatments for cancer. Crafting these within an article ‘What have accelerators done for us?’, we secureD a feature in Physics World and physicsworld.com delivering all the key messages in an accessible, relevant way.
There’s been a growing spotlight on the business and environmental sustainability of agriculture – which is why the John Innes Centre commissioned a high-level report that would provide a comprehensive overview of the pea industry.
Hitting the ground running on this one-off project, we attended and captured insights during a facilitated stakeholder workshop. Working closely with the key partners involved, these key findings and recommendations were then drafted-up and delivered in an engaging, informative 25-page report for use in government-level discussions. We know a lot more about peas now!