This week the Science and Media Centre gathered journalists, doctors and scientists – as well as a few media officers and communicators – in a room to try and improve understanding of each other’s roles…

This week the Science and Media Centre gathered journalists, doctors and scientists – as well as a few media officers and communicators – in a room to try and improve understanding of each other’s roles…
‘Selling-in’ is rarely a popular task in public relations, but with a concise approach, it can be much more beneficial experience for both the PR and journalist.