Supporting start-ups to reach international audiences

Early stage company True Knowledge wanted to drive traffic to its new internet answer-engine, which uses Artificial Intelligence to directly answer the world’s online questions. It particularly wanted to reach the US media so with a tight budget a creative approach to media relations was required.


We brainstormed with the client and together created a story that illustrated how the technology worked.  ‘What’s the most boring day in history?’ succeeded in grabbing the media’s attention securing coverage around the world.

Results included

  • Quarter page or more stories in five national papers
  • National broadcast coverage including ‘Have I Got News for You’
  • Radio interviews with the client on Radio 5 Live and BBC Look East
  • Page 3 coverage in the Sun ‘News in Briefs’ section
  • More than 300 online mentions identified in 10 days
  • US coverage in Time, US Trend News and American Banking and Market News, and was blogged about by the LA Times
  • Discussions of the release in 10 languages
  • International technology blogs and websites ensured it reached a global audience
  • Traffic to the website and interaction with the search engine
The most boring day of the 20th century

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Holdsworth Associates