Supporting start-ups to reach international audiences

Objective

Early stage company True Knowledge wanted to drive traffic to its new internet answer-engine, which uses Artificial Intelligence to directly answer the world’s online questions. It particular, it wanted to reach US media so, with a tight budget, a creative approach to media relations was required.

Strategy

As all of our projects, we consulted the client and brainstormed ideas; together creating a story that illustrated how the technology worked. A PR campaign around ‘What’s the most boring day in history?’ succeeded in grabbing the media’s attention securing coverage around the world.

Results

  • Quarter page or more, stories in five national newspapers as well as coverage in the Sun’s News In Briefs section
  • National broadcast hits, including ‘Have I Got News for You’
  • Radio interviews with True Knowledge spokesperson on BBC Radio 5 Live and BBC Look East
  • More than 300 online mentions identified in 10 days
  • International technology blogs and websites ensured it reached a global audience
  • Discussions about the site in 10 different languages
  • US coverage in Time, US Trend News and American Banking and Market News, and was blogged about by the LA Times
  • Spike in traffic to the website and good engagement with the search engine
The most boring day of the 20th century

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Holdsworth Associates