Talking to potential customers reveals new insights that can inform communications campaigns
How well do you know your customers? Testing new ideas with a group of potential users can help refine messaging, create content and reveal any potential issues before a communications programme goes live.
Tactics may include: focus groups with potential users, round-table discussions with stakeholders, online pilots, attitudes surveys.
Objectivity is essential so many clients see the benefit of having informed third party support.
Activities may include: identifying and inviting delegates, setting up venues, facilitating and recording discussions, analysing the results, reporting key findings.
Material generated this way can also be used for reports, presentations and media campaigns.