Digital and Social Media

We can raise your online profile and help you engage with customers with a strong digital strategy

Most organisations now have a web site but many are still just ‘brochure ware’ and provide little additional benefit to the company.

A company’s website, blog, Twitter, LinkedIn profile and other social media channels such as Facebook or Instagram can be seen as ‘owned media’.  When these components work well together they create a consistent online experience that can reach a desired audience effectively.

As in all good communications you need to identify the audience, define the messages, select the most appropriate tactics and implement good analytics.  It is not just a numbers game – achieving thousands of hits is pointless if it is the wrong people!

Our approach is based on creating relevant and original content that is optimised for both humans and search engines. If the right people find it easy to reach you then this will convert into sales.

A digital strategy can include optimising the website, creating new content, setting up blogs, Twitter and Facebook accounts and LinkedIn groups.

We design campaigns that can be sustained. Strategies are agreed with the client in advance to ensure that together we are able to generate a lively flow of information.

By presenting the analytics in an easy to understand format the client is able to see clearly the online impact.

 

Holdsworth Associates was awarded silver for ‘Best use of social media’ in the  PRide awards.

Online and social media PR

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