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Gaining profile with investors

Objective

Cambridge company CBL had developed a new technology that could spray dry vaccines, allowing them to be stored at room temperature without the need for refrigeration.

The technology had huge potential, but the challenge was how to reach and influence high net-worth individuals and encourage them to invest in a new vaccine technology.

Strategy

Holdsworth Associates developed a communications campaign that would reach the hearts and minds of potential investors.

A story was created based on ‘developing world first’ market strategy. It clearly showed how the technology could save the lives of 10 million children within the existing aid budgets by removing the wastage in current vaccine programmes.

An animation was created for use by the broadcast media, and to embed online to explain the technology to potential investors.

Results

  • Widespread international exposure, including extensive coverage on the broadcast news programmes
  • The Minister for overseas development spoke on the subject, citing our vaccine argument
  • As a result CBL attracted the largest ever Angel Syndicate (high net worth individuals) and millions of pounds of funding

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Generating national media interest for World Atlas launch

How do you create high-profile media interest with the launch of text book? This is the challenge we achieved for the UNEP - World Conservation Monitoring Centre.

Objective

To achieve impact with a new report, it is vital to create a compelling package of engaging content.

The World Atlas of Great Apes was to be launched by UNEP-World Conservation Monitoring Centre ahead of an important convention. Although an interesting subject, the book was a collation of pre-existing information and contained nothing new. Holdsworth Associates was tasked with making the Atlas headline grabbing.

Strategy

We analysed the book and interviewed its contributors. Although the Atlas contained no new data or statistics, it was the first time this information had been brought together in one place. We created an infographic to highlight this and used anecdotes, gathered from contributers, to provide journalists with the real-life stories behind the data.

London Zoo was approached to provide a launch venue and offer real-time broadcast images, while we invited conservationists and other specialists to speak to the media about the challenges they face.

Results

The Atlas launch received international and national media coverage including on BBC Breakfast, the One O’Clock News, BBC Radio 4, BBC Newsround, in The Times, The Guardian, The Financial Times and The Independent, in scientific publications such as New Scientist and Nature, and consumer magazines such as BBC Wildlife.

Sales of the Atlas exceeded expectations. The Atlas was referenced throughout the following week as the Kinshasa Conference progressed and it is now considered a key text by the media for great ape population and conservation data.

World Atlas of Great Apes

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