About us | Cambridge PR Agency

Get noticed in the right way by those who are important to you

Reputation is how you are perceived by others. So developing a strong reputation that supports your business objectives and creates an environment for growth is vital for most organisations.

Holdsworth Associates is a creative and proactive agency that works in close partnership with our clients. We design and implement effective PR campaigns that build profile and deliver results.

Public relations is more than media relations; it is about positioning, communicating, influencing and persuading in a planned and measured way. Once your messages are right then a range of tactics can be used to deliver them.

Authoritative comment by influencers, customers and independent journalists carries much greater weight with potential clients and partners than self promotion.

Google and other search services also place higher value on editorial over advertising when prioritising content and ranking websites.

We support early stage companies become international players by building their reputation. We have particular strengths in communicating the benefits of science and technology and this helps to create compelling messages and effective positioning.

We generate high quality content proactively, creating engaging, well researched and evidence-based news stories that journalists want to cover.

We pride ourselves on being approachable and easy to work with and look forward to getting to know you.

Get the right angle for your communications


Business Weekly New Year Honours  – the Image Makers

Holdsworth Associates is a supreme communicator in the realm of science & technology and is doing a magnificent job for individual companies such as Congenica and, especially, Cambridge Innovation Capital…

 – 2017

…their work for a number of life science and hi-tech businesses is outstanding and the firm embedded Cambridge Innovation Capital in the funding community in impressive, quickfire fashion. It has done similarly for Agri-Tech East.

The agency’s news copy is probably the best in the business.

– 2016

Drilling down to the very best PR communicators Rachel Holdsworth and her team at Holdsworth Associates have done a magnificent job, clearly communicating often complex science and technology messages. Charm, courtesy and clear delivery allow Holdsworth to stand out from the Cambridge PR crowd.

– 2015

Looking at the best communication in pure marketing and PR terms we cannot speak highly enough of Rachel Holdsworth and her team… Whatever sector, client or issue it is briefed to communicate, Holdsworth Associates cuts out the hype and straight to the chase with well-balanced and easy to publish material.

 – 2014

East Anglian Chartered Institute of Public Relations Pride Awards

2014 – “Best Low Budget Campaign” – Finalist

2013 – “Outstanding small consultancy” – Silver

2012 – “Best Use of Social Media” – Silver

2011 – “Best Use of Media Relations” – Gold

2011 – “Outstanding Small Consultancy” – Silver

2009 – “Best Publication” – Finalist

2009 – “Outstanding Small Consultancy” – Finalist

2008 – “Best Use of Media Relations” – Gold

2003/4 – “Best Low Budget Campaign” – Silver

Holdsworth Associates