All in a day’s PR work #3

For the past couple of weeks, we’ve been joined in the Holdsworth Associates PR office by Anja, 14, from Swavesey Village College. Here Anja shares how she’s found her PR work experience with us.

Over my two weeks of working at Holdsworth Associates there has been a symposium about particle accelerators and it’s been the lead up to the 40th birthday of the first ever IVF baby.

These big events have helped me to develop new skills and learn more about the world of PR.

A diagram of the marshmallow wave machine that I produced

Cockcroft Symposium

There was a symposium in Liverpool where top scientists were discussing the future of particle accelerators. It aimed to inspire students to learn more about, and perhaps go into the particle accelerator industry, which is expanding due to improving technology.

I researched a classroom ‘activity sheet’ on how to build a marshmallow wave machine. This demo was displayed at the symposium; showing how the transverse waves used in particle accelerators move.

It was written up for a Science, Technology, Engineering and Maths (STEM) magazine and was aimed at teachers so they can use it in their lessons.

I also transcribed a talk given by Professor Peter Weightman at the symposium, about how particle accelerators called synchrotrons are helping to find cures for cancer. He talked about how physics, biology and botany are not so different as ‘free energy’ is important in all these areas and research could be helped by the use of synchrotrons.

Bourn Hall

A large part of my work here has been about Bourn Hall Clinic as they are coming up to the 40th anniversary of the first ever IVF baby, Louise Brown.

I researched Bourn Hall and put together part of a timeline about big IVF discoveries and developments in treatment that have happened since Louise’s birth – including case studies from families who have had IVF at Bourn Hall.

I wrote a press release about a lead nurse Laura Carter being appointed a top role in the Senior Infertility Nurse Group (SING). I didn’t even know what a press release was, let alone how to write one. However, with a bit of help, I was able to expand on my English skills and write it successfully.

Laura Carter, lead nurse at Bourn Hall

I also transcribed part of a radio interview about 40 years of IVF, as one of the researchers speaking was friends with Jean Purdy. Jean Purdy was a pioneer of IVF, along with Robert Edwards and Patrick Steptoe, however unlike them she was forgotten in the history books. Jean Purdy wasn’t mentioned much in the interview, but I was still able to learn a lot more about the history of Bourn Hall.

Working at Holdsworth Associates has been a great opportunity to learn about the expanding world of science, technology and healthcare and to develop new skills.

It has made me increasingly interested in the news and how businesses work.

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