Never work with children or animals, so the saying goes. This past month, we’ve done both and had a great time! We celebrated Father’s Day with some very special real-life stories, and launched an agri-tech design competition for young people. Here’s a peek behind the past few weeks at Holdsworth Associates.
Father’s Day creates a natural news hook for a story about the impact of male infertility, but with many organisations vying for attention it is a difficult time to gain coverage.
To help Bourn Hall, the world’s first IVF clinic, encourage men to talk about this important issue we generated a number of heart-warming stories showcasing Bourn Hall’s success in creating dads against the odds. Using our close contacts with trusted publications we achieved media coverage of this sensitive subject that included national papers such as The Sun and i News and regional media such as the Eastern Daily Press and Cambridge News.
Agri-tech start-up Breedr wanted to raise awareness of their precision livestock platform at the annual Beef Expo trade show. The company is still at an early stage, so gaining a profile with key industry publications was important to their business development.
We provided their small team with the safe pair of marketing-and-PR hands they needed: devising a comprehensive event checklist to support their planning and on-the-day activities; producing and coordinating Breedr’s content for the Show programme; supporting social media promotion of their current call-to-action; and developing PR around the CEO’s speaker slot. This secured interviews with show journalists and resulted in a great spotlight in target-publication Farmers Weekly.
There are many events happening across the county so how do you stand out with a small budget?
We rose to the challenge to help celebrate the Cambridgeshire County Show’s 20th anniversary! New Chair, Emma Kelcher, wanted to refresh the image of the show to attract a wider cross-section of people.
We redesigned the show leaflets and programmes to create a fresh new look and make them more attractive and easier to use. To create buzz before the show we put our creative-heads together and devised and launched a ‘Design a farm robot’ kids’ competition – which was promoted widely in the regional media and created a photo opportunity on the day.
The campaign achieved 50+ print and digital media hits reaching almost 300,000 people across the region – including stories in the Cambridge Independent, The Hunts Post and Royston Crow.