All in a PR agency day’s work #9

We work with new and long-standing clients on a diversity of projects from achieving widespread media coverage, producing high-level industry reports through to delivering social media training. Here’s a peek into a week at our PR agency.

PBD Biotech lab

This year veterinary diagnostic specialist PBD Biotech took their first foray into human medicine, conducting an early stage trial with 66 TB patients in Leicester. It was a huge story for the company – and we wanted to ensure it was in the media too.

We gave the story wider context by sourcing independent comment from a world-leading TB expert, navigating UK/South African time zones, and delivering interviews with the research co-authors and test-developer at PBD Biotech – achieving coverage on prestigious medical news site GenomeWeb, alongside further targeted hits in international publications for PBD Biotech’s promising trial.

PR agency social media support

It was great to spend a half-day out of the office with one client team to provide consultancy on improving the effectiveness of their social media. We shared an in depth analysis of their Twitter and LinkedIn accounts’ analytics, delivered training and provided some top tips to help them to really maximise the benefit of the content that we produce for them; to drive better engagement with their outreach and generate interest in their website and services.

Airport security

The value of discovery science can be difficult to communicate.  So, to help champion the ongoing work of The Cockcroft Institute in accelerator science, we collated tangible examples of how particle accelerators are used in real-world  – from airport security scanning to treatments for cancer. With an article ‘What have accelerators done for us?’, we secured a feature in Physics World and delivering the key messages in an accessible and relevant way.

Content production report design

There’s been a growing spotlight on the business and environmental sustainability of agriculture – which is why the John Innes Centre commissioned a high-level report that would provide a comprehensive overview of the pea industry.

Hitting the ground running on this one-off project, we attended and captured insights during a facilitated stakeholder workshop. Working closely with the key partners involved, these key findings and recommendations were then drafted-up and delivered in an engaging, informative 25-page report for use in government-level discussions. We know a lot more about peas now!

If you’d like to find out more about what we’ve been up to, or have a specialist PR or digital communications requirement, please get in touch.

, , , , , , , , , , , , , ,

Comments are closed.
Holdsworth Associates