From achieving widespread media coverage, producing high-level industry reports through to delivering social media training – a week is a long time in PR

From achieving widespread media coverage, producing high-level industry reports through to delivering social media training – a week is a long time in PR
To raise awareness within the healthcare community of the benefits of delivering cognitive behaviour therapy (CBT) online – generating sustained PR for new product launch, on a small budget.
PsychologyOnline (now Ieso Digital Health) was the brainchild of two NHS psychologists. We were initially asked to raise the profile of the company with potential investors since the company had a business concept, but no product.
This short PR campaign was successful and the company attracted funding to build a demonstrator site.
Building on this success, we were asked to help launch the company and promote the new concept of ‘online psychology’ to commissioners, funders and to create pull-through to reach consumers. Over 18 months, we planned and delivered a proactive communications strategy; generating a number of PR campaigns around CBT for Diabetes and Depression. We interviewed relevant specialists in order to place ghost-written features and Op Eds, and developed human interest case studies and supported a webinar, sourcing leading experts, to engage a range of target audiences.
Our creative, sustained, targeted PR for new product launch, gained 150 pieces of media coverage across print, broadcast and online including:
Holdsworth Associates provided excellent media support for Psychology Online.
We were able to maintain regular news flow that attracted extensive media coverage, all on a tight budget.
Barnaby Perks
ISEO (Psychology Online) CEO
Our latest blog offering a PR peek into our working week – including press-event organising, film producing, lab test assisting, and birthday cake candle lighting!
Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message.
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