Even the most innovative technology needs support to keep it in the spotlight and creating a good story is one way in which PR is effective in developing brand recognition with potential customers.

Even the most innovative technology needs support to keep it in the spotlight and creating a good story is one way in which PR is effective in developing brand recognition with potential customers.
Telling a good story is the secret of effective communication.
Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message.
Some useful tips when preparing to give an interview – or when preparing a client for a radio appearance.
New models and strategies for biobusiness presented by women leaders