Heard a good tip in a media training session that we were running for a client. When preparing to be interviewed by a radio presenter, always have a card in front of you with the three key messages that you want to communicate and include on the card the contact telephone number and website address that you want listeners to use. Not only will this help you keep on track and remember to give the important information, it may also save you from embarrassment.
None of the delegates in the training session could remember the office telephone number when put under pressure. Few people actually dial their most frequently used numbers any more or say their own number when they answer the phone so don’t assume you will remember when put on the spot!