There is much more to marketing than you might initially think. Alongside standard techniques, there are other less obvious ways to promote a company that Holdsworth Associates explores.
Even the most innovative technology needs support to keep it in the spotlight and creating a good story is one way in which PR is effective in developing brand recognition with potential customers.
PR is known as a creative industry; ensuring that every event, press releases and new website catches people’s attention requires a constant flow of ideas.
Big data is just data, but a lot of it. Big data can be big in both qualitative and/or quantitative terms and tools are emerging that will allow us to use it more intelligently.
Some useful tips when preparing to give an interview – or when preparing a client for a radio appearance.