Even the most innovative technology needs support to keep it in the spotlight and creating a good story is one way in which PR is effective in developing brand recognition with potential customers.
There is much more to marketing than you might initially think. Alongside standard techniques, there are other less obvious ways to promote a company that Holdsworth Associates explores.
PR is known as a creative industry; ensuring that every event, press releases and new website catches people’s attention requires a constant flow of ideas.
Big data is just data, but a lot of it. Big data can be big in both qualitative and/or quantitative terms and tools are emerging that will allow us to use it more intelligently.
Some useful tips when preparing to give an interview – or when preparing a client for a radio appearance.