‘Selling-in’ is rarely a popular task in public relations, but with a concise approach, it can be much more beneficial experience for both the PR and journalist.
This week the Science and Media Centre gathered journalists, doctors and scientists – as well as a few media officers and communicators – in a room to try and improve understanding of each other’s roles…
Telling a good story is the secret of effective communication.
Samantha Dalton explains how local radio looks for features and how to get the BBC interested in your story.
When you have a good story there are lots of options available for getting the word out but for press releases to be picked up by the media they have to reach the right people.
Some useful tips when preparing to give an interview – or when preparing a client for a radio appearance.