Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message.

Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message.
Samantha Dalton explains how local radio looks for features and how to get the BBC interested in your story.
When you have a good story there are lots of options available for getting the word out but for press releases to be picked up by the media they have to reach the right people.