‘Selling-in’ is rarely a popular task in public relations, but with a concise approach, it can be much more beneficial experience for both the PR and journalist.
There is much more to marketing than you might initially think. Alongside standard techniques, there are other less obvious ways to promote a company that Holdsworth Associates explores.
Telling a good story is the secret of effective communication.
PR is known as a creative industry; ensuring that every event, press releases and new website catches people’s attention requires a constant flow of ideas.
Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message.
Samantha Dalton explains how local radio looks for features and how to get the BBC interested in your story.