The Eureka! moment can hit at the most unexpected of times. Some of the most significant scientific breakthroughs and useful inventions have first flashed in to someone’s brain at the oddest of times.
SureFlap is a microchip operated cat flap that only permits the resident cat to enter the home, keeping intruder cats outside.
The client wanted to raise the profile of its product with the national media, so we used research to create a story.