From news-jacking stories about robots, to working with Silicon Valley companies and promoting new tests for human and animal health, here’s an insight into our PR work week.
St John’s Innovation Centre (SJIC) is an incubator for early stage companies and provides a wealth of advice and support services aimed at entrepreneurs.
Holdsworth Associates has worked with SJIC over many years to provide public relations support in order to help companies gain a profile with the media, analysts and potential investors.
We worked with SJIC on a technology showcase, where 13 start-ups demonstrated to the media alongside a pitching session to investors.
To promote SJIC’s services, and raise the profile of its tenants and other early-stage companies with the media and potential investors.
The event was called ‘Meerkats and Avatars’ – companies from across the East of England were invited to participate.
Each company was given a PR consultation meeting and a press release drafted with a strong news hook to support their business objectives. For many of the companies it was the first time they had their offering articulated in this way.
The technology showcase was aimed at invited journalists from local, national, trade and broadcast media.
Journalists had the opportunity to see demonstrations of early-stage products and meet the people involved in developing the technology.
The press releases were made available to the media who attended the event and also distributed online to journalists in our extensive database.