Even the most innovative technology needs support to keep it in the spotlight and creating a good story is one way in which PR is effective in developing brand recognition with potential customers.
Blog Types Archives: Top Tip
‘Selling-in’ is rarely a popular task in public relations, but with a concise approach, it can be much more beneficial experience for both the PR and journalist.
Do you take off the proofing marks – the little wavy lines indicating a spelling or grammar error – when you send a Word document? No? Why not?
There is much more to marketing than you might initially think. Alongside standard techniques, there are other less obvious ways to promote a company that Holdsworth Associates explores.
The Eureka! moment can hit at the most unexpected of times. Some of the most significant scientific breakthroughs and useful inventions have first flashed in to someone’s brain at the oddest of times.
Telling a good story is the secret of effective communication.
PR is known as a creative industry; ensuring that every event, press releases and new website catches people’s attention requires a constant flow of ideas.
Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message.
Big data is just data, but a lot of it. Big data can be big in both qualitative and/or quantitative terms and tools are emerging that will allow us to use it more intelligently.
Samantha Dalton explains how local radio looks for features and how to get the BBC interested in your story.